Our EMA Tool: Re-engineering for Planet and People
To help improve decision-making during the product engineering phase, BIC developed the Environmentally and Socially Measurable Advantage tool, known as EMA, to support our efforts in creating a sustainable tomorrow.
About EMA
EMA is a custom and proprietary tool that uses specific indicators identified by BIC, developed with the support of EY France Sustainability, a leading sustainability consulting firm.
To evaluate an existing product or new product innovation, an environmental and societal score is calculated based on specific data and inputs. Those scores provide the BIC team with guidance on how to improve the sustainability of a product.
See how it applies to our mechanical pencil below!
Note: The model has been simplified for demonstration purposes and the scores are not reflective of the actual model output.
